Carlsberg

Probably the best lager in the world, Carlsberg is a superior, well balanced lager with a distinctive refreshing taste. Ideal for every drinking situation, but best enjoyed chilled with friends.

Carlsberg, as we know it, came to be thanks to J.C Jacobsen, who brewed Denmark's first ever pint using a yeast that became the basis for many modern-day imitations. In fact, almost all modern-day lagers are derived from the original yeast used to brew Carlsberg, Saccharomyces Carlsbergensis.

It's said that Jacobsen named the brew after his son, Carl who's now a regular in millions of bars across 140 countries worldwide (now there's something to aspire to).

The architect Thorvald Bindesboell designed the world famous art nouveau Carlsberg logo for the launch of Carlsberg pilsner in 1904. With the logo, this pioneer in Danish design forever left his mark on Denmark's leading beer.

He was paid 500 kroner for the design - it was expensive at the time, but it turned out to be money well spent. And like the beer, the award winning logo has stood the test of time, remaining largely unchanged to this very day. Today Carlsberg is a superior, well balanced lager with a distinctive refreshing taste.